Now let me tell you about the nature of the leads I'm getting from using Blastomatic on a regular basis. They seem to have sorted themselves out into about 4 groups:
The first group is what I'll call "premium leads" or people who saw the ad and want the service and also want to know what I'm doing and how I'm managing to attract 20-30 people to my business each week and so on and so forth ... serious marketers, in other words ... the kind that we'd all like to have more of. It seems like every day I get a few more than I got the day before. About the best I seem to be able do with the rest of them is just count them as they go buzzing by.
The second group is what I'll call "pretty good leads". They filled out the Blastomatic form, all right, but they didn't click the link in the verification email the Blastomatic system sent them, so they're just sitting there in this huge pile waiting for me to send them a little message saying that, if they want the service, then they have to let me know by clicking on the link.
The third group is what I will call the "reverse marketing" group. That is, they saw my ad and had the happy thought of sending me an email containing what amounts to a counteroffer. I thought I was immune to those, but guess what? I picked up the phone and called and they bought!
The fourth group is really a subset of the third group. That is, they're reverse marketing me, all right, but they're doing it through a proxy of one kind or another so that it's impossible for me to call them or write them. They're hoping I'll go straight to their website and buy their stuff, but I've taken a position on that and it's this: I'm not going to buy anything from anybody who is not willing to identify themselves to me and provide me with some means of getting in touch with them.
Blastomatic maybe a dated system but it works for me, if you want even more leads for a small fee you can download leads from your back office on a daily basis.
David Ogden IMM
Helping people to help themselves
Blast your ads to 12 Million addresses
